Job Description
To increase lead generation by identifying strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEO keywords to use throughout the company's websites and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
Update content and website links for maximum optimization and search engine rankings.
Job Requirements
- Diploma or Bachelor's in Marketing, Advertising, Digital Marketing or related fields.
- Two to three years of experience in successfully developing and executing SEO campaigns.
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable with analysing high volumes of data on a daily basis.
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a bonus.
Additional Information
Reports To
Senior Manager, Communications and Collaborations
Skill Level
Senior Executive
About Brickfields Asia College
Brickfields Asia College (BAC) is the Fastest and Smartest Way to over 300 pre-university and degree programmes. We have partnerships and affiliations with over 25 leading UK universities and professional organisations. Our long-standing reputation for educational excellence is proven by our excellent results, highly sought after graduates and numerous industry and CSR awards.
